The Challenge
Revamping the branding of an experimental music festival posed a unique and thrilling challenge, one that particularly resonated with me as an avid enthusiast of harsh noise and underground music. Delving into the avant-garde and unconventional nature of the festival, I found a personal draw to the project that went beyond professional commitment. My goal was not merely to refresh the visual identity but to create a powerful and cohesive branding strategy that amplified awareness of the event, resonating intimately with the discerning taste of the attendees. Navigating the intricate landscape of experimental music, my approach was driven by a desire to capture the essence of the festival and translate its audacious spirit into a visual language that would captivate and draw in a broader audience. This project became a passion-fueled endeavor, intertwining my personal affinity for the genre with a commitment to elevating the festival's presence through bold and impactful branding.
The Solution
My approach began with an immersive dive into the diverse array of artists set to grace the event. In order to create a cohesive visual narrative, I meticulously researched the participating musicians, identifying common themes in their avant-garde expressions. Drawing inspiration from the design and layout of vintage movie posters, I sought to infuse the festival's promotional material with a sense of cinematic excitement. The color palette took on a bold and contrasting character, reminiscent of the vibrancy found in old movie posters, amplifying the visual impact. The logotype became a pivotal element, paying homage to the festival's Swedish roots by incorporating an old Nordic-style font. Injecting a contemporary twist, I infused the logotype with playful graphic elements, rejuvenating tradition with a modern aesthetic. This meticulous fusion of inspiration and innovation aimed to not only resonate with the festival's attendees but also to capture the spirit of experimentation and eclecticism that defines the world of underground experimental music.
Categories
Branding
Research & Development
Marketing
Social Media
Print Design
Apparel Design
Programs
Indesign
Photoshop
Illustrator
OOH Advertising | Illustrator
Merchandise & Product Design | Illustrator | Photoshop
Brand Book | Indesign
Web & Social Media Design | XD | Illustrator
