The Challenge
Designing event collateral for diverse buyer events across multiple offices presents a multifaceted set of challenges. Firstly, ensuring brand consistency while tailoring materials to the specific nuances of each event and cultural context demands a delicate balance. Language barriers must be considered when creating translated materials for international events. Coordinating with multiple offices requires streamlined communication to avoid these discrepancies. Additionally, logistical challenges arise in managing the production and distribution of physical materials such as booklets and flyers, while digital collateral like PDFs must be optimized for accessibility and compatibility. Aligning the design with the diverse preferences and expectations of the target audiences (sellers, when it comes to flyers, and buyers when it comes to booklets and brochures) adds another layer of complexity, requiring a keen understanding of local market dynamics.
The Solution
Navigating these challenges demands a collaborative and dynamic process, particularly in the interaction between the requester and the design team. I, as the senior designer, often play a pivotal role in establishing the centralized design system that preserves brand integrity while accommodating event-specific variations. Continuous communication between the requester and the design team, facilitated by collaboration platforms, ensures a shared vision and minimizes the risk of discrepancies. The back-and-forth dialogue involves refining design elements, incorporating regional nuances, and adjusting layouts to align with expectations. Professional translation services are seamlessly integrated.
The design process involves thorough research where I delve into the specifics of each event, extracting crucial information such as anticipated attendance numbers and the composition of the audience, particularly focusing on high-net-worth individuals for private wealth events. This meticulous data gathering serves as the foundation for creating compelling flyers that strategically highlight the unique selling points, enticing sellers to align with the company and participate in these buyer events for unparalleled exposure and engagement opportunities.
When it comes to the buyer material, our paramount objective is to position the company as a formidable global force in mergers and acquisitions, rivaling renowned firms such as Goldman Sachs and Houlihan Lokey. Recognizing that these introductory pieces often serve as the initial point of contact for potential buyers, we place great emphasis on the hierarchy and presentation of information. Striking a delicate balance between depth and conciseness, we meticulously structure the content to deliver a compelling narrative that leaves a lasting impression. Our approach involves distilling complex information into easily digestible and memorable insights, ensuring that prospective buyers can grasp the essence of Benchmark International's prowess without being overwhelmed by unnecessary details.
Categories:
Research
Marketing
Print Design
Social Media
Email Marketing Design
Programs:
Indesign
Photoshop
Hubspot
Flipbook | Flipsnack | Indesign
