Project Brief
America Visual Brands, a company specializing in custom print, needed a logo design that seamlessly encapsulates its commitment to craftsmanship and American roots. The brand voice is distinctly hand-made, reflecting the meticulous attention to detail that goes into each product. The final design concept is a visual representation of this ethos, combining intricate hand-crafted elements with patriotic undertones, resulting in a logo that proudly symbolizes the artistry and authenticity that defines America Visual Brands.
Categories:
Branding
Logo Design
Programs:
Illustrator
Photoshop
Project Brief
Crafting a logo for Killian's Firewood posed the exciting challenge of balancing cleanliness and modernity with a distinctive masculine edge, aptly suited for apparel design. The essence of the brand, deeply rooted in the rugged world of firewood and outdoor craftsmanship, demanded a design that exuded strength and resilience. The choice of a clean aesthetic ensured versatility across various applications, while the infusion of modern elements added a contemporary touch. The masculine edge, carefully integrated into the logo, reflects the robust nature of the firewood industry. This design not only serves as a visual representation of Killian's Firewood but also seamlessly lends itself to apparel, embodying a sense of toughness and style that resonates with the brand's identity.
Categories:
Branding
Logo Design
Programs:
Illustrator
Photoshop
Project Brief
Designing a logo for Johanna McGuire's personal branding presented a unique opportunity to seamlessly weave her identity as a jazz player and saxophonist into a visual representation. The primary objective was to create a logo that not only reflected her proficiency in music but also lent credibility to her tutoring program. The saxophone, being her instrument of choice, became the focal point of the design, delicately alluding to her profession. Striking a balance between professionalism and the fun, creative nature of music was crucial. The final logo encapsulates the soulful rhythm of jazz while maintaining a sleek and polished appearance, perfect for inclusion in her portfolio. It not only adds a touch of legitimacy to her tutoring program but also serves as a vibrant testament to the dynamic and artistic world of Johanna McGuire.
Categories:
Branding
Logo Design
Programs:
Illustrator
Photoshop
Project Brief
Designing a new logo for the "Quarterback Club", a tailgating community deeply rooted in St. Petersburg, FL, presented a unique challenge as the client was adamant about one thing in particular: the new logo had to be suitable for apparel. The goal was to create a dynamic emblem that payed homage to the club's legacy while maintaining a sleek and versatile aesthetic. I did this by Infusing a vintage sporty look with a black, white, and red color pallet, representing the Tampa Bay Buccaneers. This approach ensured the logo not only resonated with the community but also translated seamlessly onto apparel, reflecting the camaraderie and enthusiasm of passionate football fans in St. Petersburg.
Categories:
Branding
Logo Design
Programs:
Illustrator
Photoshop
