The Challenge
The challenge of rebranding Dynamic Omni Channels to be more web-friendly arose from the imperative to align its digital presence with the company's role as a data provider. Tasked with presenting a friendlier, more trustworthy, and high-tech brand image, the website emerged as the initial focal point for implementing these changes, given its client-facing nature. The strategic shift involved not only aesthetic modifications but also an emphasis on functionality and user experience to enhance the perception of approachability and credibility. Recognizing the website as a crucial tool for lead generation, the initiative extended to the creation of additional landing pages to cater to diverse client needs and preferences. A primary goal was to bolster search engine optimization to rank higher on Google, ensuring increased visibility and credibility within the competitive landscape. This comprehensive rebranding effort sought to establish Dynamic Omni Channels as a technologically advanced and approachable data provider in the digital realm.
The Solution
The task of rebranding Dynamic Omni Channels for a more web-friendly presence involved a strategic departure from the previous muted shades of purple, which were better suited for print but lacked the vibrancy needed for the digital realm. The revamped color palette took a bold turn, introducing bright and rejuvenating hues that not only complemented the online environment but also injected a sense of youthful playfulness into the brand's visual identity. This vibrant palette not only enhanced the brand's aesthetics but also played a pivotal role in cultivating a more approachable persona. The infusion of lively colors contributed to a dynamic and modern feel, resonating with the tech-savvy audience and aligning seamlessly with the company's new positioning as a trustworthy and high-tech data provider in the digital landscape. This strategic shift in color became a visual cornerstone in conveying the brand's evolution and adaptability to the ever-changing online environment.
In the rebranding process, optimization took center stage in the website's creation. Recognizing the impact of site speed on SEO ranking, sliders were strategically implemented to replace large video files, significantly reducing load times and contributing to an enhanced overall user experience. The contact form and landing page underwent pivotal changes to streamline the initial interaction with potential clients. By requesting less information upfront, we not only simplified the user journey but also witnessed a remarkable 50% increase in lead generation. Another notable addition was the integration of a new feature allowing users to schedule a meeting directly with a member of our sales team. This not only facilitated a seamless connection between potential clients and our business but also increased user visibility on both ends. The incorporation of these features not only optimized the website's performance but also played a crucial role in transforming online interactions into tangible business opportunities.
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Branding
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Marketing
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Illustrator
Photoshop
Wordpress
Indesign
Social Media Design | Illustrator | Indesign | Photoshop
Website Walkthrough | Wordpress
