The Challenge
Our client approached us with a strategic initiative to optimize the utilization of the Employee Retention Credit (ERC) among both small and large business owners. In response, we established ERCGuard, a comprehensive financial and tax support system designed to assist individuals in acquiring and filing for this credit. The primary objective was to expeditiously develop a professional, customer-facing website that would serve as a reliable and trustworthy platform. This website aims to facilitate seamless communication between our client and prospective business owners interested in leveraging the ERC, fostering a streamlined and efficient engagement process.
The Solution
The initial and pivotal step in our strategic process was the creation of the client's logo. Given the imperative to expedite site publication, branding considerations were streamlined, necessitating prompt decision-making. A clean and modern design was meticulously crafted, aligning with the established branding colors and fonts.
Following the successful realization of this objective, our focus shifted to the systematic layout of the website. Central to our approach was the communication of reliability and trust, manifested through a minimalist design ethos. Purposefully eschewing extravagant animations or images, we maintained a predominantly monochromatic color scheme across the entire site. This deliberate choice enhances the perception of ERCGuard's brand as stable and robust in the eyes of discerning consumers.
Categories:
Branding
Research & Development
UX/UI
Web Design
Programs:
Illustrator
Photoshop
Wordpress
