The Challenge
The necessity for a self-guided "About Benchmark International" sales piece stemmed from the need to provide a comprehensive resource that could fulfill dual roles: serving as a dynamic presentation tool for sales directors during client meetings and functioning as a pre-sit reference for potential clients throughout their engagement with Benchmark International's services. Such a piece not only facilitated a thorough understanding of Benchmark International's background, values, and offerings but also empowered clients to navigate and revisit key information autonomously.
The Solution
Creating a "microapp" involved pulling content from various sources, seamlessly integrating elements from our website and printed sales collateral into a compact, user-friendly hub. This microapp functioned akin to a desktop application, providing potential clients with a centralized and easily navigable platform for accessing pertinent information. By drawing from diverse sources, such as office descriptions, information on why buyers recommend out services, and testimonials, the microapp offered comprehensive insights tailored to the client's interests. Whether seeking details on services or success stories, users can return to this centralized hub for a holistic understanding, facilitating informed decision-making and fostering lasting engagements.
Categories:
Research
Marketing
UX/UI
User Journey
Programs:
XD
Photoshop
Tiled
Live Microsite | Tiled | XD
